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What an amazing front page from The Sun. I was sitting on the train this morning and saw a lot of people reading this piece. As a piece of visual creative I think it is incredible. The juxtaposition of the kids and the signs really got to me. Quick straw poll of the agency (with a mix of ethnic backgrounds) and everyone agreed that it was really brave of The Sun and had huge power and shock value. I am going to be interested in seeing what it provokes.
Brings a new sense to the expression, "Plug and Play" technology.
From Australia, a vibrator that you hook up to your iPod
From their site: OhMiBod brings personal enjoyment into the light of a new day
More than just a pleasure toy, OhMiBod harnesses the iPod movement and
popularity to bring a higher level of acceptance and openness about sexuality in
a fun and liberating way. Young or old, single or partnered, people from all
walks of life are experiencing an amazing new way to connect and share the
pleasures of orgasmic play.
There are user testiominals online, apparently you will: "fall in love with iPods all over again."
The most imaginative iPod accessory that I have ever heard about...
It's something that was talked about at a Russell coffee morning back in December that Richard hosted and blogged about.
This is the latest in a long line of great Nike running ideas, based out of real insights into the crazy, obsessive world of runners. A mobile van that tours Europe, giving runners a chance to talk to an expert and try the shoes, which is the only way that you can really tell if a certain pair of shoes is going to work for you or not.
Brilliant. And I loved the Google Maps Nike mash up which I found really useful when I moved house and wanted to find new running routes. I thought that the Run London North vs South was inspired.
But still, I won't buy Nike running shoes.
Russell has told me that Nike spend more on R&D than Asics, Saucony, Brooks combined. Rationally I know that he is right, but I still want to get a running shoe from people I consider to be the real running experts, who I still don't think are Nike.
Nike are doing everything right, so what is going wrong for me?
I have not laughed as hard for a very, very long time.
Take a look at the Amazon reviews for "A Whole New World"
Just brilliant!
I was handed this booklet at Victoria yesterday. Seeing the Lonely Planet logo on the front I took one. I have just come back from 4 weeks travelling in India so feeling pretty favourable towards Lonely Planet at the moment. It's an interesting premise: 80% of Britons don't use their full annual leave entitlement, 67% of Britons who make New Year's Resolutions aim to get a better work life balance and most people truly believe that they "don't have time." So Lonely Planet have added up weekends, public holidays, leave etc to show that actually we all have 132 days in which to do something great in.
It's a really nice insight and idea and it certainly got me thinking about making better use of time outside of work, but once I started reading the booklet I was a bit disappointed. The suggestions just seemed too random - they varied from eating at Dans Le Noir in Clerkenwell, to finding a wood canopy to climb in, to staying in an Old Jail in Mount Gambier, Australia. It felt a bit like a laundry list of "zany" things to do. No links were included for any of the suggestions, so it made it harder for me to find out more quickly. Their own site was equally disappointing. It could have been a fantastic community site for sharing inspiring ideas and suggestions. I was looking for people's comments and thoughts but instead it's closed off to real opinions, only official Lonely Planet suggestions seem to be allowed. And honestly, suggestions like "Visit Chernobyl" or "Go nude camping" didn't really make me rush out and buy their new Lonely Planet: 132 Days book.
Nice thought, but it could have been brought to life in a much more authentic and inspiring way.
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