"I'm a Mac" Vs "I'm a twat"

From Amber Mac's blog. Made me laugh.

The real US ads are here.

The new Mitchell and Webb Apple ads that broke yesterday are the UK version. It might be that I watch too much Peep Show but I find it really hard to disassociate Robert Webb the actor from Jez the character he plays in the show. When I see the Apple ads and Webb is playing the part of "Mac", I just think of pretentious, arrogant, wanky Jez. Hmmm, not sure that is quite the brand associations that Apple were aiming at.

Seems like little-known comedians are the order of the day, with Microsoft signing up Demetri Martin in the States.

Ironically for the first time ever my Mac died on me last night - a dire slate grey screen, then a crash, then when I re-booted pages of code telling me "not to freak out." Maybe 3 years is just the life cycle of an iBook, but I hope not!

Comments

[Jeffre Jackson]

The Mac guy in the US ads is also pretentious and arrogant. So, a global branding success!

[amelia]

Good to know that the US Mac guy is pretentious too.
Interesting debate happening about these ads on the Guardian blog
http://www.guardian.co.uk/commentisfree/story/0,,2006031,00.html
Would be great to know if the Japanese Mac guy is a similar twat?

[Jon]

I'm not a big fan of the cult-of-mac (yes, I use a PC) but I just read the anti-mac guardian article by Charlie Brooker. He writes:

"I hate Macs... Macs are glorified Fisher-Price activity centres for adults.."

And his point is....??!! Then, he writes:

"...the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose"

Well, Apple seem to have made quite a bit of cash from perpertuating this notion for quite some time now!

[Jason Lonsdale]

Hi Amelia,

Thanks for the comment on my blog -I do love the fact that this campaign has attracted so much attention/criticism... well done to Apple, I'd say!