From Amber Mac's blog. Made me laugh.
The real US ads are here.
The new Mitchell and Webb Apple ads that broke yesterday are the UK version. It might be that I watch too much Peep Show but I find it really hard to disassociate Robert Webb the actor from Jez the character he plays in the show. When I see the Apple ads and Webb is playing the part of "Mac", I just think of pretentious, arrogant, wanky Jez. Hmmm, not sure that is quite the brand associations that Apple were aiming at.
Seems like little-known comedians are the order of the day, with Microsoft signing up Demetri Martin in the States.
Ironically for the first time ever my Mac died on me last night - a dire slate grey screen, then a crash, then when I re-booted pages of code telling me "not to freak out." Maybe 3 years is just the life cycle of an iBook, but I hope not!