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Thursday, 01 February 2007

Comments

Jeffre Jackson

The Mac guy in the US ads is also pretentious and arrogant. So, a global branding success!

amelia

Good to know that the US Mac guy is pretentious too.
Interesting debate happening about these ads on the Guardian blog
https://www.guardian.co.uk/commentisfree/story/0,,2006031,00.html
Would be great to know if the Japanese Mac guy is a similar twat?

Jon

I'm not a big fan of the cult-of-mac (yes, I use a PC) but I just read the anti-mac guardian article by Charlie Brooker. He writes:

"I hate Macs... Macs are glorified Fisher-Price activity centres for adults.."

And his point is....??!! Then, he writes:

"...the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose"

Well, Apple seem to have made quite a bit of cash from perpertuating this notion for quite some time now!

Jason Lonsdale

Hi Amelia,

Thanks for the comment on my blog -I do love the fact that this campaign has attracted so much attention/criticism... well done to Apple, I'd say!

Adam

I think the campaign was mean-spirited, but then I always support the underdog.

In fact, I went so far in my support that I bought a shiny new Mac!

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