« Mapping Surnames | Main | Google is not a search engine anymore »

Sunday, 18 February 2007

When Online Media Planning Goes Wrong...

Toyota_placement_1




Oh dear...

The problems of online media placement.

Wonder if Toyota ever knew about this?

There was also a great example of the annoying Mitchell and Webb "I'm a Mac" ads running next to Charlie Brooker's enormous anti-mac rant which was quite amusing

If you've seen any other dreadful online media placements pass them along!

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c00a69e200d8351a5b9469e2

Listed below are links to weblogs that reference When Online Media Planning Goes Wrong... :

Comments

Contextual advertising that trawls keywords on a page to serve up relevant text ads can sometimes be interesting (an example someone once gave me was an ad for Samsonite suitcases next to 'Man's body found in a suitcase' news story) though to be fair, they are getting better at it. Congrats on the new job, by the way. Happened to read about it this morning.

Julia emailed me to say that her favourite example was a news story of a high school shooting with a Classmates (the US Friends Reunited) banner up top

This is really bad luck for Toyota - what's funny is that the guy in the ad seems to incriminate himself/the brand. Really funny.

I'll call you "Eagle eye planner" for spotting it! :)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

My Photo
Bookmark and Share

Stats

  • Stats