"If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition and I no longer need these."
I really liked the creative idea behind this Nissan campaign from the States. 20,000 of these keys will be "lost" in cities across America over the coming weeks. Of course Nissan Altima owners don't care if they lose their car keys, the new Nissan Altima has the technology to allow owners to start up their car by pressing a button rather than using a key.
The other Gas Tag on the key fob offers finders a chance to enter into a sweepstake by texting into a shortcode or going online.
It's a simple and imaginative idea, but I'm not sure how much impact only 20,000 keys will really have. If I were the Altima Brand Manager I think that I might have put a bit more faith into a smart idea and launched with more than 20,000.