The wonderfully named Where's The Sausage blog points out a new addition to the Innocent site. The innocent pinboard links back to Flickr user groups, dynamically updating innocent images. It's a lovely use of technology and a smart way to harness user generated content that otherwise may well have sat on Flickr without too many people looking at it. It also keeps the Innocent site constantly fresh and new. Brilliant.

Wow - this brand really can do no wrong!
I think the sausage guys are right - their success is definitely to do with the fact that they are the literal embodiment of what everyone is craving right now in every area of life - honest to god goodness.
Posted by: Onika | Saturday, 17 March 2007 at 12:11 AM
Like so much of what Innocent do, this is so simple you wonder why no one ever thought of it before.
Posted by: Stan Lee | Saturday, 17 March 2007 at 06:24 AM
I love how these guys continue to do great things. Their focus isnt on their profit figures for this quarter. Its the value they can add to peoples lives which leads to profit. I think and hope this future of brands.
I also love the new superfoods range. I think you value you can add in my life is to start selling it all in take home barrels
Posted by: mikej | Saturday, 17 March 2007 at 10:07 PM
Hi Amelia.
Thanks for stopping by my blog and leaving your mark. I've just come by here to do the same.
Nice to hear you like the innocent pinboard.
Posted by: ted | Sunday, 25 March 2007 at 12:33 PM
a good example of working with your audience. i like it alot but can't help feeling that it is maybe abit wallpapery. a hotel or tourism authority delivering a similar service would add a touch more usefulness and relevancy.
Posted by: giles rhys jones | Wednesday, 28 March 2007 at 12:30 PM