With Joost coming out of its Beta phase, I have been doing a lot of thinking about what's the point of television channels? If the Joost concept of Drag and Drop content (similar to the Drag and Drop technology that we use when we build our iTunes music playlist) comes to fruition, then what's the point of television channels?
What are they actually needed for?
Do television channels become like record labels, a place that buys up and launches talent? But less of brand in and of themselves?
Or does the role of the television channel get more important as the sheer amount of content increases - almost like a navigator or a seal of approval?
I don't think that the answer is about giving the creative control over to the viewer, UGC is fine but up to a point. When I want to watch something on a screen larger than a mobile one, I want to see quality stuff. I think it's more to do with understanding how people want to engage with certain programs. C4 showed an incredible program last night, The Mark of Cain about prisoner torture in Iraq . It was the most compelling, incredible piece of content that I had seen for a really long time. I went online afterwards as I wanted to learn more about the show - I wanted to hear about the direction, how far it was based on truth, whether they had worked with members of the armed forces to bring it to life, I wanted to talk with other people who had watched it, but I couldn't find anything like that at all. I was looking to engage, but couldn't.
On a lighter note, the new series of Peep Show - the funniest thing around at the moment - starts tonight on C4. Today I will watch it on the television. Tomorrow, I'll be able to download it in chunks on YouTube. Next year will I download it all directly from www.peepshow.tv? .
Anyway, enjoy these clips - they're brilliant.