User Generated Spoofs

When I was gathering my thoughts together for Campaign on UGC (or as Charles Frith called it "participatory media") one of the ideas that people like Nicola talked about is the way in which people love participating and creating by messing with ads. There are so many examples of brands who decide to out-source their advertising to the consumer (Doritos and Lucozade being two recent ones), the lure is the appeal of huge amounts of prize money or as in Doritos case, the chance to have your ad aired at the Superbowl. But you go to YouTube and the site is rammed with UGC spoof ads. No chance of becoming rich or famous from them, but some of them are so good...

Thanks to the cheeky monkey at FishnChimps, this Nissan one is a favourite at the moment:

Comments

[Nicola]

Thanks for the mention. I think user-generated advertising is especially exciting when consumers just mess with it themselves. No incentives involved. Ribena's doing a new one where you make berry splat ads, and the best one gets £1,000. I just don't quite get the appeal. Can they not be bothered to do their own ad?

Is it really user-generated if the brand is telling the consumer to make it for them?

[Mark Vane]

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