Freecycling Trainers

Toby Tanser was my running coach in New York. Not only was he an incredible coach who taught me how to run competitively, he was also a highly passionate and principled person. One of the initiatives that he set up was Shoes4Africa: Shoes4Africa facilitates the "freecycling" of used trainers and other running gear, it also provides scholarships for school fees and HIV/AIDS testing at their race days. It's a real example of grassroots action that is making a real difference. It's not a widely known charity which is one of the reasons that I wanted to blog about it.

I was inspired yesterday at the PSFK Conference in London, in particular by Tamara and John on the "Green Marketing" panel. The idea of passing stuff along instead of throwing stuff away is such a simple idea, but such a powerful one (BTW, will blog the conference when the sun is less enticing...)

If you do run and have trainers, maybe you would consider contacting Toby and donating your Shoes4Africa.

Comments

[Anonymous]

That organization is Called SHOE4AFRICA, note not shoeS4africa as you wrote!