Johnny Vulkan constantly impresses and inspires me and I am really proud to count him as a friend.
But he also hugely raised the profile of (and I hope money for) Keep A Child Alive thanks to the fact that he was auctioning off the iPhone on eBay.
The other thing that I found interesting was that in all the reports of Johnny's great iPhone adventure his agency, Anomaly, was always mentioned:
PR News: Johnny Vulkan, representative of Keep A Child Alive and partner at Anomaly is first in line at Apple's SoHo store - Manhattan
Valleywag The man on the right, Johnny Vulkan, is a creative type, with Anomaly, a hip web agency
I think that it's just brilliant: Johnny gets to be one of the first people in the world to own an iPhone and become a minor, temporary celebrity in the process and meet loads of interesting people; Keep a Child Alive gets enormous amounts of hugely valuable free publicity (and money) and Anomaly who were smart enough to give Johnny a week off work gets a lot of kudos as do their clients (see the logos on JV's t-shirt and his Jawbone ear-piece) It does more for the reputation of Anomaly as a smart, creative and principled agency that any advertisement that they could have developed and run.