Ferris Bueller was right, "If you don't stop and look around once in a while, you could miss it." We all need to take time to stop and look around.
This is a blog about brands, technology, ads and ideas that I find interesting and would like to share.
Earlier this week I picked up in my Facebook feed a picture of a guy I studied with at university.
I will spare him his name, but he is now doing a very similar job to mine at a large London ad agency. In the picture he was totally naked, part from a dust mask on his face and a large power drill in front of his own personal power drill...
His wife posted the photo, not him and someone tagged him in it for the whole Facebook world to see.
This is why when I talk about trends, I say that in my opinion I think that we will probably move from a time of Radical Transparency to an era of Refined Privacy in which we are not quite so keen on sharing everything with everyone all the time.
Anyway, the pix certianly brightened up a rainy morning!
I read a survey last week. It was about "The Nation's Top Regrets." Apparently the three biggest regrets that Brits harbour are:
Not learning to play a musical instrument
Not going to university
Not following a different career path
It got me thinking about stuff that I regret. I don't know much about therapy, but I imagine that once you face up and admit what you really regret you can sort it out. All of my major regrets centre on my time in the States, I was there from 24 - 30 so pretty formative years really.
1. Not travelling around odd bits of non-coastal America more. I did quite a lot of exploring "real" America, but as I was single for a lot of my time in the States I was really nervous, not about travelling alone, but actually about driving a car alone and having to do things like map-read and park without moral and physical support. 2. Not dating more in New York. I met Francois my lovely French husband in a bar on Avenue B so New York had its up-sides for me romantically, but for the first couple of years I was enjoying myself so much that I somehow forgot to date. The rules of dating all seemed so complex that it out me off a bit (in fact I wrote about this in a feature for FT) and anyway I was happy getting drunk with friends, staying out late and eating in grotty all-night diners. 3. Not writing more, or recording my time better I wish that I had done more journalism about my time in New York, being part of the Internet boom and bust and being there for 9/11. I think that I was probably too busy living life to record life, I probably thought that it wouldn't be interesting to anyone else.
I really like the site Future Me and think that this could help dealing with and learning from past regrets. Future Me allows you to write and then send your Future You an email - you pick the date, it could be 1 year, 10 years, 20 years or more. You can send yourself an email about anything you like. I think that I need to send my Future Me an email to remind myself to not to worry so much - about map-reading, or understanding the rules of dating or about whether my thoughts and observations were interesting enough. Maybe it's a good lesson for Present Me as well as Future Me.
I've posted before about how much I love the South Bank (Messing About On The River). It manages to combine real Londoners with tourists in a way that few other places in the city seems to be able to.
Showing Serena, in from New York, around last Friday - cocktails in the Oxo Tower and then wandering over to dinner in Skylon, we came across these sand-builders. Happily building a sofa, complete with sand fruitbowl with real fruit, candles and beer as well as an octopus and a mermaid. In typical London fashion people were just walked past on the beach as though this was perfectly normal and happened all the time.
Are these sand builder guys regulars on the beach? Has anyone else seen them?
And then this: An incredible water sculpture - jets of water moving up and down and schoolkids obviously finishing up a day trip having a fantastic time jumping in and out of the water.
Mike Butcher, of smart Mbites, chaired Brands & Blogs in London last week, the key points from the day are here complete with video. Sometimes it's hard when you are immersed in this world to realise a lot of what we all take for granted as active participants in the blogosphere is radical new news to a lot of people.
I know that when I write digital comms strategies, blogs and social
networks often feature prominently. It's a new area for brands, but
given the right brand, the right approach and genuinely interesting
stuff to talk about, I think that it's a smart channel to for brands to communicate in. But it still takes a brave client to sign off on digital initiatives like this.
So key thoughts: People are starting to expect brands to enter into a dialogue with them online, but it can't be faked. And once you start talking with people online, you can't just stop and expect that people won't get annoyed and go and tell other people quite how pissed off they are with you and your brand.