I like my Cocoon for some quite girlie reasons, firstly I just think that it looks great and very different from other phones out on the market at the moment. When I take it out in the pub or at a dinner it always draws comments.
I also like the fact that this is what I would term a piece of "insight-led design." By that I mean, strip away the hype about mobiles and the reality is that after talking and texting, the third most used functionality is the alarm feature (in fact in today's Ofcom Report they said just that) Cocoon has a nest which it sits in at night, charging, and it becomes an LED alarm clock.
It also has a cool functionality which allows you to see in-coming texts that scroll via the blue LED lights on the outside of the phone (that has led to many hours with friends texting me rude words just to see the phone light up and effectively swear at us while we giggle like 12 year olds)
That is very...
...and quite funny.
So I believe in in the product which from a Planner's perspective is a good place to start.
We decided to launch the phone in the Blogosphere before any advertising started. The fact that you're reading this blog probably means that you understand the power of digital advocacy, but if you need any more evidence see the chart below.
We used a proprietary tool called Web Mapping to uncover who we think that key influential UK bloggers. It made me smile that in the category of Thought Leaders, some old London Beersphere mates turned out to rank really highly. So if you see Faris, John, Russell or Henry around ask them to have a look at their Cocoon. I've also found smart bloggers who I was not aware of before, like Techno Kitten, Tom Hume and Di Overton.
You can see some of their thoughts and postings over at the Cocoon Blog. Please drop by and feel free to leave any thoughts that you have there, or on this blog.
We have had some really positive feedback to the way in which O2 is reaching out to the new blogger world in a transparent dialogue It's quite brave for large clients to do something like this as suddenly control moves out of their hands over to consumers, but the learnings that they are getting for the future are, I think, priceless.
like a smart one and provides
a potential blueprint for
brands to engage with
bloggers beyond the
sending of press releases.”