It feels a little odd to me to be using this blog as a recruitment tool, but since starting "Life Moves Pretty Fast..." almost a year ago I feel connected to a multitude of smart, inquisitive minds in a way that I have never done before , so here goes.
I moved to VCCP 8 months ago - I was looking for a genuinely integrated, down to earth un-ad wanky agency, a place that was good but had the potential to be great. The important bit for me was to be part of a bright, forward-thinking and imaginative team focused on building and creating something a bit different.
The first 5 years of VCCP centred a lot around the building of Brand Worlds for clients (think about O2, Dyson, ING Direct, Diet Coke and you will understand what I mean)
Although VCCP has always been involved in activation of brand ideas (The O2 arena, Scrum in the Park, Arsenal, Wireless music festivals etc) it has been this year that I think that we have started to move up a level.
Focusing on ideas rather than executions, ideas that adhere to these new rules of brand engagement:
1. Be useful
2. Be transparent
3. Be inclusive
Thinking about how we engage, rather than where we communicate.
Digitally I am really proud of the work that we have done recently on Prison Break, the blogger launch of Cocoon, the kids gaming site that we are building with Aardman Animations that is about to launch for Hector (the cartoon character fronting the road safety campaign for Texaco). We are busy pitching for binge drinking, ING F1's global sponsorship and more.
I want to talk with "T-Shaped people" (people with a good broad overview of brands and communications but with a deep digital centre of gravity) It's important to me that digital is not seen as a separate entity, but as part of a wider comms plan.
I am looking for planners who can come and help come make incredible work and shape the future of VCCP.
If that sounds at all interesting, email me "ameliat@vccp.com"
That's it, sales pitch over.
Interesting concept, the "T" shaped planner. Think I'll read your link on this letter-representin' planner :)
I see you have no location in the States...?
Posted by: Courtney | Friday, 05 October 2007 at 12:42 AM
Damn your T shape . . . I'm more the long thin line . . . I know a little about a lot of things, and, well, that;s about it. Let me know when you're looking for the deeply shallow.
Posted by: David Brain | Friday, 05 October 2007 at 10:53 AM
i'm more f shaped ;-p
o - you could post this to the ning and that if you want.
FX
Posted by: Faris | Friday, 05 October 2007 at 11:29 AM
I'm a T... well more in the literal sense and I'm on the other side of the world anyway.. It'll be interesting to hear how this goes
:)
Posted by: Tiffany | Saturday, 06 October 2007 at 05:03 AM
The T-Shaped Planner...that's genius..and here I was just freelancing as a strategic geek . . . .
Be interested to see if you meet the T of your dreams ..unfortunately, I'm visiting just a little further away than would be physically convenient...(Sydney) :)
Posted by: tempadventure | Monday, 05 November 2007 at 11:18 PM
Did you ever find one?!
Posted by: Michelle | Friday, 11 January 2008 at 05:08 PM
A brilliant T-Shaper called Stu joined us from the digital agency Glue last week.
And I have had some fascinating chats over many coffees and keeping my fingers crossed about a couple of other planning types.
Posted by: Amelia | Sunday, 13 January 2008 at 08:29 PM
Fantastic, great stuff!
Posted by: Michelle | Monday, 14 January 2008 at 12:53 PM