Given that it is almost the end of the year, I thought that it was probably the right time to jot down some thoughts and share them around.
Incidentially I did think that I had Delicious-ed all the 2007 predictions so that I could go back and see just how far off the mark we all were, but I appear not to have been too organized a year ago (from memory I think that the key word was Widget, when actually Facebook or Social Networking would have to be my word/words of the year, anyhow...)
Anyway, for what they are worth here are my top 3 things to look out for in 2008:
1. Monetization of UGC
Whether the content is words, static images or moving pictures, 2008 is the year that creators get savvy to the fact that they have helped line the pockets of the likes of YouTube and Flickr. We are doing some work with Metro newspaper, helping them in the beta-phase of a new site called MeView. It's an interesting concept. You upload original video content, you then choose whether you want to add pre-roll advertising to the clip. You get to watch a selction of 10' thumbnail clips and you choose the one that you want to add onto the front of your content. Then for every download you share in the CPM/CPT advertising revenue. Suddenly you move from being simply a content creator, to digital media planner and also content promoter as it is in your financial best interest to drive as many people as possible to view the clip. It's also in the best interests of the agencies who produce the pre-roll advertising to make them as good as possible otherwise no-one will choose their adverts!
Expect to see more Monetization examples in 2008.
2. Sideload Culture
This has already started, but 2008 is going to be the year when Sideloading goes mainstream. We want to be able to move content from one device to another easily, we are starting to expect that we can take pictures on a blackberry and sideload them straight to a social networking site like Facebook.
(I hope) This is the year when it all becomes easier.
3. Augmented Reality
I love this from the Economist: " In the early days of the internet, the idea that it represented an entirely different realm, distinct from the real world, was seized upon by both advocates and critics of the new technology..both groups were wrong of course. The internet has not turned out to be a thing apart...some of the most exciting uses of the internet rely on coupling it with the real world."
The internet is an overlay to the everyday phsycial world that we inhabit, not a separate entity. 2008 is the year of the web being connected and complementary.
Agree, disagre - more to add? Let's get the prediction ball rolling and then come January let's remember that as Alan Key said: "The only way to predict the future is to build it."