All of a sudden it's 2008.
I admit that I am struggling a bit to get back into the swing of work.
I know that it will get easier...
Couple of random-ish thoughts really that I wanted to share, both about the creative end product.
We've been pitching a lot recently (and winning some good stuff, fingers crossed, they'll be in next weeks Campaign) and it has become more and more apparent that when it comes to digital creativity the old notion of the "creative team" being composed of an Art Director and a Copy Writer isn't where its at. It's such a cliche, but when you are looking for an engagement idea, an ideas that people will participate in/with, something that people will talk about/blog about, something that links together the online and offline world - this is a pretty tough brief for two people to crack. We don't really get many briefs for banner ads anymore, its usually something much bigger and nebulous. A lot of our most creative ideas come from our Technologists and also younger members of the agency regardless of discipline.
So my first thought/question is, do agencies still need an Art Director/Copy Writer teams for more digitally driven creative projects? If you work for a pure-play Digital Agency, what do you do?
Second thought/question relates to ideas: DigiCynic posted recently about the urban myth that Alex Bogusky of CP+B fame, has instructed his creative department not to write him scripts anymore, he wants press releases instead. He wants his teams to be able to answer the question, why would anyone be interested by this piece of content. I love this and am dying to know if there is any truth to it.