My favourite print ad ever

I remember being a kid at my primary school in north London and seeing this poster stuck up close to the kitchens. I remember being utterly mesmerised, horrified and never, ever letting a fly land on my food again.

When I get asked what my best ad is, this is always the one that I cite.

Based out of truth; beautifully written; brutally effective. 

Comments

[Will]

It's one of my favourites too. Brilliant writing.

My favourite print ad would still have to be The Economist's 'Jordan' though. Tip top.

[David Brain]

I remember that one too!

[Simon Collister]

Even more interesting is why the government would want to warn people that a fly on food is a bit icky. I mean people don't get seriosuly ill from flies landing on food do they?

And if so, why do we no longer have these public safety campaigns. I think it says something (not sure what) of the particular culture of that time. :)

[Jen, writer MembershipMillionaire.com]

Oh God. How brutally explicit. It reminds me of this one time when I spotted a fly on my food. The images the words give me are painfully clear, too. I guess it means that the ad has done its job. The copy is more than effective. I only hope that it hasn't scarred too many a kid back in the day.

[Eamon]

I remember seeing maggots in some meat at school when I was about 8. I kid you not.