It's been a nutty pitch time at the agency recently - 2012 Olympics, AXA and government work on Obesity, added to that the fact that F and I went off to Barbados for a week to get some sun and agreed to turn off the blackberries, and that is the reason why I haven't blogged for what seems like an eternity. And it's odd because I have a ton of stuff that I wanted to share but it has been really hard to do that first post back.
Anyway, I am honoured to have been asked to be a judge for this years Clio Awards. I am the only Planner in a group of real leading-edge creatives:
- Johnny Vulkan (jury chair), partner, Anomaly, New York, US
- Ted Royer, executive creative director, Droga5, New York, US
- Taras Wayner, executive creative director, R/GA, New York, US
- Robert Wong, creative director, Google, New York, US
If I had been asked to write a description of what excites me creatively about our industry at the moment and what types of creative end products inspire me, I probably would have written something like this:
"...engaging communications created by the combination of
brilliant content fused with an innovative contact strategy. Executions (that) reach beyond television and print to embrace new contact
points, including gaming, branded entertainment, viral and mobile
marketing, blogs, consumer-generated content, and more."
Hugely exciting.
Also daunting. On one hand who am I to say that Idea X is better than Idea Y or Idea Z, but then I guess that is what part of my job is at work.
Anyway, I have never done any kind of global judging like this - so if anyone has any tips I am happy to hear them!
Recent Comments