Chop'd is the new Innocent

I think that  Chop'd could be the new Innocent.

Both Chop'd and Innocent have really understood the current desire to have really good fresh food fast.  Busy urban professionals want  stuff that tastes amazing, but is also healthy. They are looking for  companies with clear ethics but one that doesn't feel too worthy.

When Innocent started back in 1999 Richard, Adam and Jon always talked about the way in which they were helping people to be a bit healthier, in a small and manageable way on a daily basis.  Chop'd is doing a similar thing - like providing free filtered water ( "refill not landfill"), tasty superfoods and a open and transparent approach to marketing.

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I  had one question for them.  For all their good "green" words, I kept on seeing people throw all their rubbish into one bin and I wondered what their recycling strategy was, was a Chop'd person physically going thru all the rubbish?

So I emailed them and asked them.

Within 15 minutes this is the email that I got back:

Amelia,

Thanks.

What were you doing up at St Pancras? You guys work out of Westminster, no?

(I know at second hand some of the VCCP crew through their WCRS days - all positive feedback, don't worry!)

Glad you like the muesli. My mum brought me up on it. It's really good energy food: fast fruit sugars to pick you up then slow release oats to see you through to lunch.

Maybe try our porridge next time. Its equally different, and in summer is great with yoghurt and raspberries, mmmmm.

We are currently transitioning from PET (Polyethylene terephthalate) to rPET (recycled PET) packaging. All our salad bowls are now rPET. We hope our cups and bottles and cutlery soon will be too. We are also hoping that by 2009 we can 'close the recycling loop'.

Our manufacturers and suppliers are currently working on a plan to collect used bowls and other disposables (at the same time as delivering clean ones), to melt down and turn back into clean ones. In the meantime, we sort our instore waste, as you will hopefully have noticed at St Pancras, which the landlords then recycle accordingly.

It's just a real shame so many of our customers ignore the sorting signs and chuck any old waste in any old hole. We'll get them there in time, don't worry!

I don't know if you'd be interested in occasional lunch deliveries to VCCP, eg for internal meetings, but I know our Curzon Street team already enjoy cycling round St James Park and delivering to another couple of Westminster firms from time to time.

Thanks again for your feedback and enquiry. Please keep it coming.
Always nice to chat with customers, even if it is by email and not over a coffee!

Happy breakfasting (and lunching)

jasper wight
managing director

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It was a great email to receive. Really personal, really engaged and really informative.   Exactly the kind of honest answer that I was looking for. I guess that the challenge will be to keep up that kind of content and contact as and when they grow bigger.

Anyway, the food is incredibly tasty. Give it a go if you are close to Canary Wharf/Curzon Street/Spitalfields or St Pancras.

 

Thanks to Educated Community on Flickr for the images.