Clio - Content and Contact

I LOVED being a part of the judging of the Clio Awards last week.

It was led by Johnny from Anomaly: Faris from Naked New York; Robert Wong the Global Creative Director of Google, Icaro Daria (the most awarded creative in the world last year apparently) and me.

Inspiring people; inspiring work.

Brilliant to be able to see such imaginative, innovative work from all over the world. We are NDA-ed until May and the award show in Miami, but once we are  allowed to Faris and I are  blog it and talk through the panel's thinking and reasons for specific award judgements that we made.

It was a hard one to judge, we were looking at everything from ARGs to full length feature films to blogs to bizarre pop-up Japanese retail stores and ice skating Japanese dogs (I kid you not!). How can you possibly compare stuff like that? I think that the criteria for people entering this category was stuff that people were really proud of but had no idea what traditional category it fitted into.