Planning for Good - activating the Plannersphere

Mark and I have been working to set up the UK branch of Planning For Good.

It's taken a little longer to get off the ground than perhaps we'd have liked, mainly due to the fact that both of us are working like idiots and always seem to be on a plane, train or automobile to some place or other.

Luckily Michelle is now helping us - have a read of her blog Grad In The City, its good stuff - so hopefully we may be able to actually be able to set up PFG sessions and email people with the right details.

Anyway, with that in mind the next session of Planning For Good is on:

THURSDAY 8TH MAY

3PM

THE BREAKFAST CLUB, Soho (Unless someone can offer up a room in a central agency and maybe some coffee and tea!)

In case you don't know about Planning For Good, take a look at the UK Blog.

PFG was started in the US based out of a frustration that Planner & Friends can sometimes feel - namely that if they have to re-segment the dog food market/pickle market/chewing gum market for the hundredth time they might scream (sorry any dog food/pickle/chewing gum clients who might be reading this post!)

In a nutshell once a month we are asking people in the industry (and by "the industry" I mean media, PR, digital, experiential, advertising etc) to give up 90 minutes of their working week to spend time on a live not for profit client brief.

It will be a live brief, from a client with a budget so if any of the comms solutions presented to clients are actually bought then agencies stand a chance to actually produce the idea and make some money.

Anyway, the request that I am posting to you is - can you help spread the work about PFG and the session on the 8th May.

I am hoping that this is Web 2.0 collaboration in action...

Fingers crossed, see you there.

Will be posting the brief in the next few days as soon as we get it from the States.

Also if you have any not for profit clients that you think that we should be talking to for future briefs can you post or email and let me know.

Thanks!

Comments

[Mikej]

sounds great

Could you post it on the FB page as well i am going to be in the US next week. But I would love to have a look at it

[Asi]

gorrrsh

I'm on hols....

I'll come to the next one

hope it's a good one

A.