I sometimes get tired of singing the praises of CP+B, but when they keep producing standout work and innovative creative ideas there's nothing else that I can do but carry on!
This is their latest piece of creative excellence - it's the beta version of their agency website. As Alex Bogusky says in the welcome video: "It's part agency website, part digital experiment..." He likens it to a fishing net, picking up what's current about their agency and their clients and bringing it together in one place.
I think it's great.
What's so great about it is that they actually just got and did it. What I mean by that is that most digital folks in creative agencies have probably spoken about re-developing their agency website into something more "social" like this. It's one thing to do about it, it's another to actually do it. It takes the Modernista site to a different and better level.
There I am on the real-time Twitter feed.
And that's really brave. In light of stuff like this on Skittles.com when people wrote horrible, horrible things about Skittles and it appeared on the Skittles brand website. My point about what I consider to be a failed Social Media experiment for Skittles was that there wasn't anything to talk about when it came to the brand. CP+B on the other hand are continually developing conversation catalysts - ads, stunts, websites. Their creative ideas get people talking, so to develop an agency site is a smart and brave (i could have written terrible things about the agency) thing to do and bang on-brand for them. In the words of Hugh Macleod even their agency website becomes a "social object" and after all "social objects are the future of marketing."
Blogs are so interactive where we get lots of informative on any topics nice job keep it up !!
Posted by: term papers | Tuesday, 07 July 2009 at 08:54 AM