I think it's a neat way of bringing this proposition to life. The story behind the ad is quite interesting - the magician in the ad is a Londoner called Brendan Patricks. He was trained by street magician Dynamo.
It's magic not CGI.
And the free Load and Go pre-paid debit card is a pretty compelling product if you're on o2. I'm considering getting one as a way of budgeting and kurbing my handbag addiction...
what is the song played in this advert??
Posted by: poppy | Wednesday, 26 August 2009 at 01:53 PM
I think it's Passion Pit. Let me ask the creative team...
Posted by: Amelia | Thursday, 27 August 2009 at 10:25 AM
Absolutely lovely but I did find it kind of tricky to listen to what was being said as I was watching the magic rather than the narrative. However, it makes me want to see it again and for the first time ever - I am finding a financial product engaging me. Top marks :)
M
Posted by: Holycow | Saturday, 29 August 2009 at 12:58 PM
so it was, it's called I'vwe got your number - thank you...love the advert.
Posted by: poppy | Tuesday, 01 September 2009 at 09:30 PM
http://www.youtube.com/watch?v=oU5nc7y_ZYM&feature=related
Billy Kidd is the female in the other advert for Load and Go. Cool magic.
Posted by: martin | Thursday, 24 September 2009 at 08:15 PM
Cool ad! Didn't know it was real magic! Bet he can't magic us a free iPhone or 2 can he?
Posted by: Adam + Dan | Monday, 19 October 2009 at 09:06 PM