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Wednesday, 30 September 2009


Carl Martin

I think the execution is awesome, especially the website, and without trying it you don't know what the response will be. If anyone can do it, it will be you guys, but wondering how the non-rugby audience will respond to this?


Wow. Love it. And making use of the O2 rugby sponsorship too. V smart.


I love how (if you watch closely), you can see the rugby guys trying desperately not to laugh :-)

Sol Wei

I know. Hilarious!


What I really like is how you take the trouble to explain why you did what you did and how you arrived at this solution. Its interesting to see how a well thought out campaign can make insurance and sim cards seem humourous/interesting. I'm not a Rugby fan at all but still love it. And don't even get me started on Aleksandr Orlov!



Ha ha this is hilarious! And I can just bet Chris designed it right? I bet that was painful for him!

Nic x

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