This is my chocolate brown leather sofa
Or to be more precise this WAS my chocolate brown leather sofa. I sold it last week to a lovely family who love round the corner from me. It was a heart-wrenching moment for me because in so many ways that was more than just a sofa.
I got it when I was living in New York. It was 2003 and I had just broken up with my then boyfriend and was moving out of Brooklyn into my own apartment in the Lower East Side. It was the first time that I was living alone, in my own space and it really felt like a growing up phase. I also had a considerable lack of furniture so this sofa was the first thing that I purchased.
The sofa became symbolic of the new me. I really loved it. It was 7 feet long and I have no idea how they moved it in and out of my 5th floor walk-up or to the flat in Marylebone or to the house in East Dulwich but somehow it always traveled with me.
And it was just too big for our front room. And the colour was just too dark for our front room. So we sold it.
Why am I even sharing this story? Well I guess for a start this blog is meant to be about things that are important to me and the sofa and what it stood for was but also professionally I keep seeing ads for DFS and Sofa Warehouse where all they stress is the price of the sofa. I think that they're missing a trick because although price is important the symbolic value of furniture and the memories that they represent are not only more interesting than price but also potentially a stronger lure and I have never seen any ad campaigns for sofa companies tap into the insight, so room for differentiation.