I went to the IPA lunch this week at which Nicola Mendelsohn talked through her vision and agenda for her tenure as IPA President. I thought that it was great!
Delighted to that the IPA has appointed its first woman president, delighted that the IPA has appointed its first working mother president but most of all I'm just delighted that the IPA has appointed someone with a practical and inspiring vision for our to re-boot the advertising community in the UK and make it more technologically enabled and creatively pioneering and curious.
This is a transcript of her speech - and this is the visual transciption of it.
Her agenda covered three main points:
1. Developing better skills
Through partnership with others and building new programmes around new ways of researching multiplatform content, and building better understanding of the interplay between technology and behaviour. The IPA to be an innovation hub as well as an institute.
2. Creating better connections in adjacent creative industries
3. Re-energising the industry with fresh talent
By attracting a new mix of graduates, attracting new advertising talent (for example from those who want a mid-career change), and developing new craft skills.
And talked about four new IPA partnerships and collaborations:
• PACT (the UK’s independent TV and Film Production association), and UKIE (representing gaming and content providers) to improve collaboration between members and help develop joint approaches to IP.
• Google to provide funding to invest in a Hyper Island programme for future digital champions. Facilitated by Skillset, who will source 100 graduates from 100 universities to provide a new talent pool.
• BBC Academy to train the industry in multiplatform technology. A first for the ad industry that will take TV production departments, media and crea-tive teams to a new level.
• Facebook - to showcase Facebook Studio Live in the UK and provide training for agencies, as well as sponsoring a new special prize within the IPA Effectiveness Awards.