Earlier this year I wrote a blog post on Death and Detroit and later turned it into an article for Campaign. I took what I had written and updated it with a lot of new research into the kinds of initiatives that Mayor Dave Bing and have team have been putting in place.
I am much more optimistic than I was when I first starting researching Detroit but have only become more and more convinced that there are some serious parallels with our industry. This is a presentation that I gave to AdTech last week. I hope that it makes sense without speaker notes (it should do!) At the end I have 5 things that we could learn from Mayor Bing (who is well worth following on Twitter BTW)
The lessons Adland can learn from Detroit
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