Last year the IPA Strategy Group put on an event at the ICA called "The Modern Brief". It was based out of some research that we conducted with Planning Directors across the UK which showed the anxiety surround what we have taken to call "the modern brief" - realtime, participatory, multi platform, cross-channel (you get the gist!) At the 2012 event we gathered together some of the UK's finest minds from ad agencies, media agencies and communications groups and they talked about their perspective. You can find all those presentations at the IPA website and I really encourage you to refresh yourselves as there are some smart and very actionable thoughts and ideas.
After thet event the Strtaegy Group thought that it the debate would become far more complete if we invited some key clients in to give us their view. This event is taking place at Google on Thursday 25th Jan. We have a hugely impressive line up. Tickets are not expensive and there's a special offer if you bring a client with you.
If you do go, come and say hello!