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Thursday, 04 April 2013


Stuart Bruce

There were some UK PR people at SXSWi this year (I think @robbrown was) as there have been in other years. I went in 2010 and thoroughly enjoyed it. It was fun. And that, as I blogged at the time, is the problem. Apart from a couple of sessions I'm not convinced I learnt anything that I couldn't have done by simply reading the blog of the speaker I was listening to. It was far too much of a back-slapping exercise and just not business focussed enough. And that's why I think you're right about cost. Quite simply it's not worth the money (even if you try to do it economically). I'd be better off spending the same money on other PR/comms/tech focused events where I'd get greater benefit.

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