I am enormously excited. I fly out to Cannes this weekend with Jackie Brock-Doyle, our new CEO at The Good Relations Group, Dan Brooke from Channel 4, Ade Adepitan paralmypic althete and journalist and Jon Ridgeon Olympian and founder of Fast Track. They will be talking on the opening day of the Cannes about Lessons Learnt From The Game-Changing Games with a specific focus on the Paralmypic Games. I think that from a marketing and creativity perspective the story around the Paralympics may actually be even more interesting than those of the Olympics themselves.
How to position them Vs the Olympics? Could you use humour in tackling disability head on? Could they really be a commercial success story?
The C4 ad Meet The Superhumans was my ad of 2012. Everytime I see it my heart stops, its a superb piece of creative work.
If you are out in Cannes do try and make the session or get in touch via Twitter (@amelia_torode) and say hi.
Good Relations are the only PR agency to be talking on the main stage at Cannes. It's a massive honour and there's a really important story to share, one that I don't believe has been fully told yet.