It's a tricky creative brief.
Talking about free sims doesn't seem to be the biggest creative opportunity on the surface. But then again people said that about the car insurance comparison market and that turned out ok for us...
We talk about three key planning questions at VCCP:
- Why would I talk about this idea?
- How can I get involved in this idea?
- What keeps the conversation going?
This is how the "pass on the free sim" brief was brought to life: Sim Rugby
The boys here had a lot of fun making the website for SimRugby looks as Web 1.0 as possible. There are a lot of terrible touches that only a true geek would appreciate - the ComicSans typeface, the shading. I think that it became an odd kind of labour of love.
You have to try different approaches to categories which seem low interest or low involvement. Otherwise there's nothing for people to talk about, nothing for them to participate in and nothing that keeps the conversation going.
More than happy if you can help and pass this on (just like your free sim - sorry couldn't resist it!!)