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Tuesday, 13 March 2007


Lori Magno

Ab-fab play on the Dove Campaign - makes me appreciate England even more!


Fabulous! What interests me is how in content communities like YouTube, spoofs like this are actually an indicator of popularity. And the Dove Evolution viral is probably one of the most downloaded virals last year. It’s also interesting how some marketers have actually cottoned on to the power of this and encourage people to reinterpret their content.

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