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Wednesday, 04 April 2007

Comments

david

Amelia

Excellent blog, btw.

Don't agree with you on the graph.

Wouldn't it be better with a line of best fit to see which were the overvalued and undervalued brands?

Amelia Torode

Hi David, I guess that you can simply look at the market value and the number of people who engage with the brand to get a cost per user. But hard to say what is over/under valued surely as we can't predict what future usage is?

Amelia Torode

Hi David, I guess that you can simply look at the market value and the number of people who engage with the brand to get a cost per user. But hard to say what is over/under valued surely as we can't predict what future usage is?

FishNChimps

I've long had doubts over Alexa's method of ranking, but do think this graph is compelling, even if ot does invite nit-picking.
I haven't seen it before - well spotted.

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