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Wednesday, 30 May 2007
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Spot on, and I've got a case study for you, close to home..
My father is almost 60 and works as an MD of an ad agency in Cheltenham.
He has no interest in blogging/twitter or much of web 2.0.
But, as he says - it doesn't matter, because people don't change that much.
What compulsions drive people have remained the same, in his view. I'd be inclined to agree, in my limited career.
Posted by: Will | Thursday, 31 May 2007 at 12:31 AM