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Wednesday, 23 May 2007



Thanks for the mention. I think user-generated advertising is especially exciting when consumers just mess with it themselves. No incentives involved. Ribena's doing a new one where you make berry splat ads, and the best one gets £1,000. I just don't quite get the appeal. Can they not be bothered to do their own ad?

Is it really user-generated if the brand is telling the consumer to make it for them?

Mark Vane

Fellow blogger, Found a cool new tool for our blogs... www.widgetmate.com It helps get latest news for our keywords directly on to our blog.

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