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Tuesday, 10 July 2007


Tom Hopkins
David Brain

Definitely agree with the "once you start talking on-line you can't stop comment". And the great thing is in my experience once a brand owner/manager has taken the plunge and relinquished that bit of control and started talking not shouting through bought media, they gain so much from it that they rarely go back.


My favourite finding from the research: "As people spend more time on line, they become more sophisticated". I feel a craving for caviar and champagne coming on.


I just saw an interesting presentation from AOL about the role of risk manager controlling the problematic things that can happen online. It was interesting that a consulting firm contacted AOL to help them create a product that they could sell to clients. Check it out here

I guess from a media agency or PR agency point of view. What role is there to play ?


i generally think brands and blogging is a good thing - at least to look at, try and play with. it almost seems odd not to give it a go given the number of people you can reach for relatively little investment. but i can't help fear the car crash of bad brand blogs as soon as brand managers do catch up. blogs about deodorant anyone?


Nice to see the positive feedback here! Just to clarify, the research was conducted by Shiny Red, the new media communications consultancy ;-)(yep, they have a tie-up with the Shiny Media folks)


This might be helpful for you guys, as you write a number of emails that might want some flavor? Ever want an email that would
self-destruct or send an email you don't want someone to be able to print? Or a picture of your girlfriend (or boyfriend) that you wish would disappear in 30 seconds? Take back that email you wrote to your boss at 2AM?!?

Check out http://www.BigString.com

It is a new free webmail program. When you send mail from your BigString account, you are protected. BigString is like an automatic shredder for your email. You can self-destruct or change an email that's already been sent or read.

Have a great day!

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