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Sunday, 15 June 2008


David Brain

Very interesting. I think study of the whole pitch process is woefully underdone and these are great tips. I remember being told the same thing about getting out from behind the glass by the great Iain Batey of singapore's Batey Ads (inventor of the Singapore Girl amongst other things). Working on an arthritis pitch once we got people to share with us the things they could no longer do because of the disease and how it made their lives smaller. Reseach became therapy and boy, did those of us who were there have the insight to spare.


good stuff, amelia.


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