I like the "idea" of Radiohead

I LOVE this video.

My Online Marketing Presentation About Radiohead from iaintait on Vimeo.

Crackunit is one of my absolute must-reads - filled with interesting stuff that makes me smile and makes me think. 

When I think about the three "brands" that have used web 2.0 most imaginatively this year it would be Obama, Radiohead and ....shit, I just can't think of a third example that really stands out. Maybe the movie The Dark Knight. Damn...there HAVE to be other "brands" that have inspired digitally this year? And what about the more traditional brands? Hmmm...

Comments

[Damiano]

Ultimately, at the heart of them all they all produce great content, well Obama might be the possible exception, but the new Batman movie is a cracker...as is Radiohead, especially live. It's the brands that are actually experimenting with new digital ideas, brands that are strong enough to get away with it too, even if it doesn't work, that recognise great ideas that work contextually with their own content too. Usually creative products…

Do we need more people to persuade the trad. brands to see this and attach themselves more contextually to creative products?

Are there enough new business, creative, agency people who understand and able to articulate this? I think yes. Isn't it that the issue or is that their superiors are clinging to the well paid old trad. revenue models still? Sure, the new thinkers are out there but are they allowed to actively try new ideas within the trad. agency environment? Will someone please make Iain Tait an offer he can't refuse? He should be CD or ECD of traditional (worldwide) agency, with Poke at the hub and with a remit to work on a worldscale across all platforms and to 're-educate' and recruit whoever. That would be a great catalyst for change and we would no doubt see an explosion of imaginative meshlined creativity.