Compared to the usual dross of price comparison websites, this is something really different, funny and in my opinion highly memorable:
It was done by a combo of 2 teams at VCCP. In the spirit of transparency, I was not involved in the pitch and the original creative idea although I am working on the digital and Social Media amplification of the idea.
The problem that all these price comparison websites have is that once you get to Google, its hard to remember the name of the specific site you want. So this brief was really about making sure that Compare The Market was top of mind. Kind of similar to the 118 118 comms strategy actually.
Simples.
Anyway, enjoy:
Funny work
:)
Posted by: Luis Miranda | Monday, 05 January 2009 at 06:34 PM
When I first saw the ad I wondered if the insight was triggered from people actually typing Meerkat instead of Market?
Love the little fury charachter, he's got a hint of the I Kiss You website creator in him.
Posted by: Nick Myers | Tuesday, 06 January 2009 at 09:04 AM
I saw this, liked it. My first thought was that this is a neat campaign where both the TV and online make perfect sense together. Neither part feels like an add on, and you can't tell which channel is driving the idea or which is following.
My second thought was that it's frankly shocking how most campaigns still aren't like this, despite all the claims of integrated, idea first, etc etc.
Posted by: anthony | Tuesday, 06 January 2009 at 04:58 PM
Really like this. The campaign sets the brand apart from all the other compare sites. Not as many YouTube views as you might expect perhaps a viral, other than the ad itself, would of gone down well.
Posted by: Adam | Friday, 16 January 2009 at 11:03 AM
Love this advert! The bloopers video is quite funny too http://tinyurl.com/crqklc
Posted by: James44 | Wednesday, 25 March 2009 at 02:40 PM