Ferran Adria's top 10 tips for innovation

A lot of people tweeted me asking whether I could condense the Ferran Adria post into a top 10 tips list.

Based from Ferran's story I have pulled out what I think to be the key recommendations for any creative organization looking to be world leading. Hope that you find them useful. If I was starting an agency tomorrow these would certainly be my checklist:

 

1. Don’t chase short-term cash without a long-term vision
2. Make the time to reflect and think
3. The journey is not done when you’re number 1, that’s when its time to change
4. Make sure that your physical space is flexible enough to move and change with you
5. Do everything to avoid falling into routines
6. Bring in “agitators” from outside to push your creativity and thinking
7. Being creative doesn’t give you license to be an arse, you still have to take out the trash
8. Work out how your organization can function at its most efficient
9. Don’t sign away creative freedom for the sake of money
10. But always remember at the end of the day, it has to be about making money!